Chengdu Yuanqi Giant Panda Technology Co., Ltd.: Connecting China with the World through Content

A company that turns 'China stories' into business

Chengdu Yuanqi Giant Panda Technology Co., Ltd. (Hi PANDA Yuanqi Giant Panda) was founded in 2023 and is registered in Sichuan, Chengdu. The company is deeply engaged in the cultural tourism and Local Life industries and is a content-driven, full-channel operations company: upstream, it connects with cultural tourism businesses such as scenic areas, Hotel, and restaurants; downstream, it connects with platforms such as Douyin, Xiaohongshu, WeChat, Ctrip, and Dianping, enabling more people to encounter a real, multidimensional, and fun Sichuan and China throughout the complete journey of 'awareness — interest — purchase — repurchase'.

The company has more than 100 employees and a core business team of 25–30 people, with two livestreaming bases and 16 livestreaming rooms, and can undertake high-standard production tasks such as VR technology and panoramic shooting. Core team members come from CCTV documentary co-production teams, international 4A advertising agencies, and leading platforms such as ByteDance, Ctrip, Fliggy, and Meituan.

Two foundational industries: cultural tourism and Food

In the cultural tourism industry, the company has exclusively operated the 'Sichuan Flavor' IP. The «Sichuan Flavor» series of Food Culture documentaries, directed by chief director Bin Ge, has been broadcast since 2015 and has accompanied audiences through four seasons, with over 45 million official views on Bilibili, total series reach exceeding 200 million, and repeated broadcasts on CCTV-2 and multiple other television platforms. Starting from this, the company has operated cultural tourism projects such as 'Sichuan Flavor Goes Out of Sichuan' and 'Sichuan Flavor Goes Global', and has become the online operations partner for projects including Sanxingdui, Eastern Suburb Memory (4A scenic area), Guangwu Mountain (5A scenic area), and Tibet Tourism. Among them, the Sanxingdui guided tour Educational tour project reached 20 million yuan in sales during peak season, ranking first in its category on Douyin.

In the Food industry, the company has long served well-known restaurant brands such as Haidilao, Guanshi Chicken Wings, Zhu Guangyu Hot Pot Restaurant, and MissBlue, and is the exclusive service provider for Haidilao in Sichuan in the field of Leisure snacks and meal replacements. To date, the company has served 100+ brand clients across various fields.

New track: inbound tourism × medical travel

Since 2024, as China's visa-free 'circle of friends' has continued to expand, the company has shifted its years of accumulated content capabilities and local service capabilities to the inbound tourism track, creating MyGuideTrip, a service platform for overseas travelers: more than 100 licensed foreign-language guides provide private customized tour services, covering more than 50 destinations nationwide including Chengdu, Beijing, Xi'an, and Shanghai, and supporting more than 10 languages such as English, Spanish, Russian, Italian, Thai, and Japanese.

On this basis, the company is working with West Sichuan University Hospital, Sichuan University to develop the inbound medical travel direction, coordinating medical matters such as dental implants, medical aesthetics, and health checkups for overseas patients, including accompanying interpretation, appointment scheduling, and itinerary arrangements during the recovery period, making 'world-class healthcare + leisurely travel' another calling card that China presents to the world.

Starting from Chengdu, building brand assets that cover the entire chain of 'traffic acquisition — reception — Accommodation — service', and using content to connect China with the world — this is what Yuanqi Giant Panda has always been doing.